Facebook Week

This week two major Japanese economy magazines carried the story on Facebook. Both articles say that we Japanese users can connect with more than 600 million users of the world.
600 million? Kidding me? Most of the users on Facebook are English oriented while almost all the users in Japan use only Japanese.
Even if a boy from an Alabaman farm wants to make friend with a girl in Tokyo, he has to study a very minor language which is used only in the small country located far east of Asia. Boys from western world should note that it is very hard to find a girl from Tokyo who can understand English messages nevertheless most of them study English more than 6 years at school.

from Tokyo

What's branding?

Branding is breeding.
For personnel, for companies.
It takes a lot of time to breed a favorable image.
No technique contributes.
No intention succeeds.
Only endurance helps it.

From another aspect branding is believing.
If the brand owner strongly trusts it others would trust it.
No tool helps you.
Facebook does nothing.
Needless to mention Twitter.
Only your performance does it.

Takashi Kotani
from Tokyo